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USA Archery Case Study
USA Archery team up with Sport:80 and CherryHub to boost member engagement and acquisition
The Challenge
Enhancing member acquisition efficiency
USA Archery were looking for new and creative ways to engage with both existing and prospective members while enhancing the overall efficiency of their membership sign-up processes. They needed to find a dynamic and innovative solution that would not only streamline the registration process for new members, but also boost brand awareness, sponsor engagement, and general participation.
16%
game users converted into paying members (first 2 months)
350+
events through Sport:80 Platform per year
20k+
members managed through Sport:80 Platform
The Solution
Innovative marketing and engagement tools to capture attention
We teamed up with our partners, gamification specialists CherryHub, to deliver a gamification and instant membership sign-up solution that utilized digital wallets. ‘On Target’, a USA Archery branded arcade-style web-based game was used as an innovative marketing and engagement tool. The game, accessible through a QR code and/or weblink, represents an innovative and creative way to engage with both existing and new markets.
USA Archery & the Sport:80 Platform in a nutshell
- Membership Registration
- US Center for SafeSport Training (integration)
- Background Screening (integration)
- Certifications and Education
- Athlete Verification, Transfers and Sponsors
- Waivers & Code of Conduct
- Club and State Association Services
- Event Sanctioning and Online Registration
- Email Marketing
- Data Reporting and Visualization
- Online Payments
- Financial Management
“We’re really impressed by Sport:80’s approach and I have no doubt that everyone involved in USA Archery is going to benefit from the introduction of the Platform.
“Members have greater autonomy over their accounts and have access to a variety of innovations that make it even easier to participate.”
Chief of Sport Performance & Organizational Development
The Results
A thriving partnership
The interactive nature of the game has enhanced user experience and stimulated participation growth by supporting USA Archery to reach new prospective members more easily. Monthly prizes have incentivised participation, and their new instant membership sign-up feature has significantly simplified the onboarding process. Through our powerful integration, all data generated in USA Archery’s CherryHub solutions is aggregated within the Sport:80 Platform, empowering USA Archery to seamlessly engage with new audiences. Now, USA Archery are able to attract more participants than ever before, and engage with them far more efficiently.
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