This incredibly exciting agreement will see us deliver a membership management solution for the National Governing Body (NGB) that will transform organisational processes and invigorate member experience.

The explosion of Pickleball is astonishing, and we are honoured to have this opportunity to play our part in the ongoing growth and success of the sport in the United States. According to USA Pickleball’s Annual Growth Report and the 2023 APP Tour’s Pickleball Participation Report, Pickleball is the fastest-growing sport in the US, with over 36.5 million players and almost 12,000 locations.

Pickleball, described as a “cross between Tennis, Badminton and Ping Pong”, is championed for its accessibility - with streams of people, from teenagers to retirees, getting stuck in. That being said, 18 to 34-year-olds represent the largest age bracket of Pickleball players in the US - a demographic that many of the world’s most popular sports struggle to attract.

Pickleball’s increased popularity has seen celebrities including Leonardo Di Caprio and the Kardashians play it regularly, and the sport is even proving popular with some of the biggest names in Tennis. In February, Andre Agassi and Steffi Graf defeated John McEnroe and Maria Sharapova to win ‘The Pickleball Slam’, where the prize money was a whopping $1 million.

To support their explosion in popularity and subsequent surge in demand for memberships, USA Pickleball selected Sport:80 as their technology partner. We are delighted to be providing a solution that will support them to manage their significant growth and long-term organisational sustainability, and provide a first-rate membership experience for their highly-engaged and rapidly-increasing community.

"We are thrilled to welcome USA Pickleball to the Sport:80 Community”, said our Chief Operating Officer, Jonny Turner.

“This project represents an exciting opportunity for us to showcase the capabilities of the Sport:80 Platform in supporting the needs of a dynamic and rapidly expanding NGB.

“We look forward to working closely with USA Pickleball to drive innovation, efficiency, and growth within their organisation."

The solution we are delivering for USA Pickleball offers incredible functionalities including features for effective membership management, event organisation, and data management and reporting. USA Pickleball and their members will benefit from streamlined member registrations and renewals, efficient events management, advanced digital payment capabilities, robust governance and compliance tools, and much more. The Sport:80 Platform will play a key role in effectively managing their growing membership base, enhancing member engagement, and ensuring sustainability.

"Partnering with Sport:80 is an exciting step forward for USA Pickleball as we continue to put membership at the top of our priority list as an organisation,” said Jose Moreno, Chief Marketing and Strategy Officer at USA Pickleball.

“With their trusted platform, we are increasingly confident in our ability to support our growing membership base and deliver an excellent online experience for our members.

“We are incredibly excited about the opportunities this partnership will bring to further enhance our phenomenal community."

If you have any questions about our partnership with USA Pickleball, contact us here.

To find out how the Sport:80 Platform can support your organisation’s digital journey, book a free consultation now!