Joymo, the direct-to-consumer OTT media platform for governing bodies, clubs, teams, and athletes in sport, has entered a strategic alliance with leading sport management technology provider, Sport:80.

The new partnership sees Joymo become the official partner of Sport:80, whose market-leading software as a service platform has been developed specifically for governing bodies of sport.

In the reciprocal agreement, Sport:80 becomes a partner of Joymo with both companies actively promoting their combined technology-driven services and expertise to new and existing clients.

Commenting on the alliance, Mike Emery, CEO of Joymo, said: “Joymo and Sport:80 have a shared vision focused on the use of technology to unlock the power and value of sporting organisations’ passionate fan communities.

"Given our complementary solutions and shared audience base, this strategic partnership will enable us to add even greater value to current and future relationships we have with sporting federations and National Governing Bodies. 

“Partnering with Sport:80 is great validation for our platform and technology and a significant step in deepening and broadening our relationships with organisations across the global sport landscape", Emery added.

Discussing the partnership, Sport:80 Chief Executive Gary Hargraves, said: “We’ve spent several years creating a market-leading sport business management system with the aim of encouraging online engagement from sport organisations’ members.

"We know that many of our clients are seeking ways to monetise their valuable content, create even more engagement opportunities and reach new audiences; Joymo bridges that gap.” 

Hargraves adds: “This is an exciting partnership for Sport:80 that enables us to build on our strong existing platform offer with Joymo’s best-in-class direct-to-consumer video streaming capability. This combined proposition is a 360 solution that can unlock valuable data, insight and revenues that all sport organisations are striving to attain.”