DMC Sport, ActiveXchange, Capture, Upshot, and Freestyle have all signed up to join the collective of pioneering technology companies.

The Sports Technology Alliance was founded in 2022 and is made up of several market-leaders, all sharing a passion for sport and the philosophy that an integrated approach to technology use can support sports organisations in becoming more secure, engaging, and sustainable.

In joining the Sports Tech Alliance, DMC Sport, ActiveXchange, Capture, Upshot, and Freestyle have made a commitment to using combined expertise to support sports organisations in establishing highly functional digital ecosystems. Find out more about the five new members below:

  • DMC Sport partner with State and National sporting bodies to deliver licensed equipment and merchandise programs into their communities via integrated eCommerce and logistics solutions.
  • ActiveXchange’s data intelligence platform integrates with membership management systems, allowing National Governing Bodies (NGBs) to access vital market intelligence and growth demand forecasting, enabling sports organisations to shape strategic and operational decisions, effectively plan and prioritise resources, collaborate closer with commercial partners, and demonstrate social impact on local communities.
  • Capture is the leading visual media management platform for rights holders to generate revenue and value through photo and video content distribution. With over 25 years of experience, Capture enables Sports rights holders to effortlessly create and operate a rights-managed media library, ensuring that content can be continually used to drive engagement and revenue.
  • Upshot is a social enterprise that supports sports organisations to become more insight-led. Using a Monitoring, Evaluation and Learning (MEL) approach, they provide an easy-to-use online system allowing sports organisations to monitor, evaluate and learn from their data.
  • Freestyle is a digital innovation agency creating digital products, services and experiences that enable sports organisations to streamline their organisations and move faster than their competitors.

We’re delighted to see the ongoing growth of the collective, with more innovative companies committing to supporting sports organisations worldwide. The addition of five new members takes the Sports Tech Alliance’s total up to an impressive 14. Sport:80 are one of nine founding members, alongside etrainu, Joymo, Refbook, Globocol, Rosterfy, CherryHub, New Start Mobile, and iSponsor.

If you would like to find out more about the Sports Technology Alliance and its work, please get in touch.