Read our complete guide to what a sports management software company does, why it is important, and how it may benefit you and your members.

Making sure your members are fully engaged and have a positive experience within your sport is key for retaining members. Sports management software can be a great way to ensure members are provided with a personalized experience and can track aspects such as their progress and update personal information. It also provides you with a centralized solution for accessing key information such as member progress, financial reports, and year-on-year growth. This allows you to spend your time on other important responsibilities in your sport – creating an efficient and easily accessible way to carry out your administrative tasks.

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What does a sports management company do?

Growing participation levels and the national impact of a sport are what makes an NGB successful. Having the means to create valuable engagement with members and the ability to be operationally efficient are key aspects of achieving this goal. Sports management software companies can help ensure these factors are delivered by offering online services to members, email marketing to maintain engagement, and an efficient way to store, manage and utilize data. A key benefit of sports management software is that it allows you to understand and analyze your data, providing you with a better understanding of the impact of your sport, as well as member habits and progress.

Efficient customer-facing aspects, such as membership renewals, event registration, certification management, online payment processing and more, are also often included in sports management software. Centralizing numerous areas of your organization into a single solution that can be accessed from any device is a convenient way to save time and resources. Your team will ultimately have more time to focus on areas that drive value throughout your sport rather than repetitive administration tasks.

Sport management companies such as Sport:80 offer useful features that range from membership management, certification management and event licensing to sports marketing and communication. The Sport:80 Platform also allows specific individuals, such as athletes, coaches, officials and clubs, to manage their own profiles.

At Sport:80, we provide functionality to support the following areas:

  • Membership registration
  • Event sanctioning/licensing
  • Event registration
  • Certifications management
  • CRM & contact management
  • Data management & reporting
  • Governance & compliance
  • Marketing & communications
  • Payments & finance
  • Member support
  • Donations
  • Technology support and audits

Why is sports management software important?

The sports industry is extremely competitive, so it is vital to ensure your organization is strategically and operationally effective. When using sport management software, processes are streamlined – saving your organization both money and time and improving the way you manage a network of numbers.

It is important for sports businesses and organizations to secure their position, and utilizing tools that support business agility and efficiency is key to achieving this, especially as the industry becomes more competitive. This ensures that you are equipped to capitalize on trends and overcome challenges to provide your members with the best experience possible.

Young woman using working laptop computer on wood desk

How membership management and software can improve communication within your sport

Attracting new members in your sport is half the battle; engagement with and retention of members and fans is critical to long-term growth and success. Efficient and engaging communication is therefore key, and sports management software should give you tools to automate communications with all members. This may include sending event reminders, membership renewals or sending an email when a member reaches an important milestone in the sport or their life (birthdays for example).

Ultimately, the access to data that the software can provide will allow you to personalize your members’ experience with your organization. Some marketing and email tools will also allow you to measure the effectiveness of communications, helping you to produce successful campaigns that create stronger attachment with your organization.

Find out more about the marketing and communication features we offer here.

Who can benefit from sports management software?

At Sport:80, we have lots of experience in working with National Governing Bodies of Olympic and Paralympic sports. However, we provide value to every tier of sport, and our sports management software can also be beneficial to regional bodies, sports clubs, and event organizers. Individual members, athletes, officials, and coaches can enjoy having straightforward access to their membership profiles.

Why choose the Sport:80 Platform?

At Sport:80, we offer much more than simply membership management and tools for automating mundane tasks. In addition to delivering a secure, online solution for membership management, we also provide support from day one and offer an excellent customer service. When you work with Sport:80, you will be assigned a main point of contact who will proactively work with you to discuss changes to your Platform and plan future phases of functionality.

Additionally, we also deliver regular health checks, webinars, and workshops, as well as annual reviews. You will also be able to access an expert knowledge base of FAQs, helpful articles and tutorial videos.

You can find out more about our range of features and technology support.

Contact us today

We have picked up plenty of knowledge and experience of the challenges that face NGBs and sports organizations, and we are fully equipped to help you improve member engagement and communication. For guidance on how our sport management software can help you – contact us today.

Find out how our cloud-based software can help advance your organization or NGB by booking a demo.