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USA Track & Field Case Study
USA Track & Field revolutionise digital services through Sport:80 partnership
The Challenge
Aging systems stopping the NGB in its tracks
USA Track & Field relied on an outdated membership system, hindering online interactions and digital service scalability. The system required extensive maintenance and manual intervention, limiting IT capabilities. Moreover, they heavily depended on contractors for system scaling and technology development.
10
years old - replacing a decade-old solution
200%
increase in Platform traffic
50%
cost savings on email marketing
The Solution
An innovative, stable, and scalable solution
USA Track & Field partnered with Sport:80 to implement a new technology platform in multiple phases. The platform addressed immediate needs such as member services and governance, with future phases aimed at replacing legacy systems for event sanctioning, registration, club services, data analysis, and more.
USATF & the Sport:80 Platform in a nutshell
- Membership Registration
- US Center for SafeSport Training (integration)
- Background Screening (integration)
- Certifications and Education
- Athlete Verification, Transfers and Sponsors
- Waivers & Code of Conduct
- Club and State Association Services
- Event Sanctioning and Online Registration
- Email Marketing
- Data Reporting and Visualisation
- Online Payments
- Financial Management
“The difference between Sport:80 and our old system is night and day.
Our previous system was crashing daily, it was antiquated and unreliable. With Sport:80 we have more control, it has improved the user experience for our members and there’s a significant improvement to the integrity of our data.
We are no longer constantly firefighting and can be completely focused on planning for the future.”
Director of Information Technology at USA Track & Field
The Results
A thriving partnership
USA Track & Field's partnership with Sport:80 has brought about significant positive changes. The NGB's IT team now has the freedom to focus on valuable projects instead of troubleshooting recurring issues. Member engagement has greatly improved, with a notable 200% increase in traffic to the membership system. Additionally, Sport:80 acts as an extension of the team, providing ongoing support for the organization's technology needs. Multiple projects are underway simultaneously, enabling the NGB's digital ecosystem to continuously evolve and scale to meet the organization's and the sport's requirements.
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