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Hockey Wales Case Study

How Sport:80 supported Hockey Wales in a significant strategic shift to stimulate member engagement

The Challenge

Transforming personal connections

Hockey Wales were set to undergo a significant strategic shift, transitioning from club-focused membership processes to establishing direct-to-member relationships. They approached us to support them in modernising their systems and streamlining admin tasks, to enable personalised connections with their members and enhance organisational efficiency.

Transforming personal connections graphic
40% of members on auto-renewal
97% quicker member registrations
400% increase in Facebook reach
A system to elevate member experience graphic
The Solution

A system to elevate member experience

The key to Hockey Wales’ transformation was adapting and reconfiguring their existing Platform, facilitating a smooth transition to their new membership model. We introduced a streamlined online payments system, offering various payment methods and simplifying financial management. Members gained access to new benefits and could log their qualifications, while clubs enjoyed improved member management tools.

Hockey Wales and the Sport:80 Platform in a nutshell

  • Membership Management
  • Background Screening
  • Certifications and Education
  • Athlete Verification, Transfers and Sponsors
  • Waivers & Code of Conduct
  • Club Services
  • Event Sanctioning and Online Registration
  • Email Marketing
  • Data Reporting and Visualisation
  • Online Payments
  • Financial Management
  • Comprehensive Administrative Tools

Go to Platform Overview

Hockey Wales and the Sport:80 Platform in a nutshell graphic

“In the long-term, the Sport:80 Platform is going to drastically reduce the amount of time spent on membership profiling and uploads, and the system’s auto-renewal functionality is going to make our annual affiliation processes significantly easier.


"Before, the admin burden for re-registering one of our members could take between 30 minutes and an hour per member. Now it probably takes less than two minutes.


“The system has allowed us to be more fit-for-purpose as an organisation, and move with the trends that young people are more familiar with.”

Paul Whapham Chief Executive Officer at Hockey Wales
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The Results

Empowering efficiency and strengthening connections

The collaboration with Sport:80 significantly reduced the administrative workload for Hockey Wales while fostering better and more personalised connections with their community. The Platform's auto-renewal functionality streamlined annual affiliation processes, saving time and resources. Hockey Wales now has a more engaged and defined community, aligning with the preferences of young people.

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