Badminton Ireland, the country’s National Governing Body for the sport of badminton, has launched a new digital membership system designed for the management of and engagement with members, clubs, leagues, counties, and branches.
The body which represents more than 100,000 people playing badminton regularly in Ireland – has partnered with Sheffield-based sports tech specialists Sport:80 on the system. Sport:80 already works with more than 55 governing bodies of sport around the world, including USA Track and Field. The new platform has integrated several areas, including membership registration and renewals, qualifications, licences, and player grades, as well as the governing body’s Teicnic awards programme, which focuses on the technical progression of players at key stages in their playing development.
Work is also underway to develop an integration between Badminton Ireland’s existing competition entry and management system and the new platform. This will enable validation of membership and other credentials when athletes register for competitions.
David McGill, CEO of Badminton Ireland, explains why Sport:80 was the right partner for the National Governing Body:
“We conducted a thorough tender process and Sport:80 stood out among others involved. They are highly experienced in delivering solutions of this kind for National Governing Bodies of Sport, and they were able to very clearly outline how they would deliver against our immediate and future needs. Although the system has only recently launched, we are already starting to see how it will enable us to realise efficiencies across the organisation and improve engagement with badminton members, clubs, counties and branches throughout Ireland.”
Sport:80 CEO, Gary Hargraves, responded in kind, expressing his excitement about working with Badminton Ireland, the first Irish NGB the technology company has partnered with:
“We are delighted to be working Badminton Ireland and to have launched their new membership platform. They are a progressive and ambitious organisation that shares many of our values. We will be working closely with David and the team throughout this partnership to support the organisation with its digital initiatives designed to engage the thriving badminton community in Ireland.”
The Sport:80 platform facilitates registrations and renewals for all types of membership including athletes, coaches, officials, and supporters, as well as clubs, leagues, and regions. It also facilitates online payment of membership fees via an integrated payment gateway that includes both one-off and auto-renewal payments. The governing body will be able to track and manage engagement with members much more efficiently as well as being able to react to their needs in real-time.