What do the 'Sporting Future' and 'Towards an Active Nation' strategies spell for the future of NGBs?

Posted on July 08, 2016

We established Sport:80 in 2010 with the belief that the changing landscape of the sport sector would result in profound changes to the way sport is governed, and that technology would have a significant role to play in the reorientation process. These changes have since become a reality, and have been echoed in Government and Sport England strategies. Both outline a change of focus in public funding for sports organisations; but what will this actually mean for the way National Governing Bodies operate post-Rio, and how can technology support help them during this transition?

The ‘Sporting Future’ and ‘Towards an Active Nation’ strategies both go in to detail about a shift in focus from the core ‘active’ market of people who participate in sport and towards getting more of the ‘inactive’ population involved in regular and meaningful exercise. A likely consequence of this is that less of the public purse will go to NGBs and that they will be encouraged to become more business-like and self-sufficient. This new direction may be daunting for some, but we are confident most sports organisations will seize the opportunity to grow.

In our work with NGBs, we see a new optimism in the sport sector and a widespread acceptance that governing bodies must become more productive, sustainable and commercially aware. We believe this is due to the nature of our work and the fact that we are providing solutions based around sport-specific technology the enable NGBs to make significant strides towards these goals.

The Sport:80 community includes a growing number of sports organisations both in the UK and overseas, who are using our sport management technology to drive their growth and development strategies. Our real differentiator is the ability to manage a number of core processes from a single, integrated, cloud-based system (including membership registrations/renewals, member management, event entry, competition management, rankings, communications, administration, accounting, reporting etc.). Our platform also facilitates the delivery of online services to members, which increases engagement and presents opportunities to open new revenue streams.

We expect the Government and Sport England to push further, for example by encouraging operational efficiencies through the adoption of a shared service model. Put simply, this would allow NGBs to benefit from the economies of scale that comes as a direct result of working together. Our technology has been specifically designed and built to support a shared service environment and is already delivering operational efficiencies for NGBs in this capacity.

Our technology is currently used by a wide range of sports including archery, boccia, squash, fencing, freestyle football, judo, cricket and weight lifting. The ability to bring multiple sports and governing bodies together under a shared service initiative will enable significant returns, not only in terms of cost and operational efficiencies but also by sharing knowledge and collaborating.

If you would like to know more about our work and the projects we are delivering with our community of partners please contact info@sport80.com

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